Mare D’Amare 2012

From 14 to 16 July 2012 at the Fortezza da Basso, Congress and fair center of Florence will host the event Mare D'Amare 2012 -Preview Beachwear Collection 2013.

Italian appointment dedicated to the quality beachwear and spring/summer colections are presented in advance by the most qualified firms. The exhibition owes its success, and the quality of supply, including the organization and management of the event, carefully prepared by professionals who, knowing the market needs, plan and realize events operators for operators; Sea of love thus becomes the ideal platform to represent the beachwear collections in all their vitality and creativity!

This is how the project of Mare D’Amare originates, fostered by the need to provide Italy and especially Florence with a real trade fair, conceived and organized by trade operators for trade operators, and dedicated to the “beachwear” that matters. A new exhibition concept within a very peculiar historical framework, where all the most qualified international players ask for consideration and sobriety, professional profile and intuition.

The Association Toscanadamare has been the first in Europe to understand this concept and has translated it into a mission, whose purpose mainly consists in devoting all the efforts to the benefit of the beachwear, to its vivacity and unattainable creative mood that, without compromises, distinguishes it so much from any business strategy pursued by other international trade fairs and which today seems to be a bit anachronistic and somehow irritating.

Mare D’Amare therefore, stands as an ethically responsible platform, capable of representing the most qualified offer in terms of beachwear collections and where exhibitors are the very main actors and the visitors are the very guests.