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June in Florence: the triumph of fashion

Next to the matches of the Calcio Storico Fiorentino, that we have already described, in June our city livens up with another, deep passion. International fashion and lifestyle.

Yes, because for Florentines, June means, first of all, Pitti Immagine! The event dedicated to the latest trends in men's fashion, children and the knitting yarn industry. 20 days of Fashion Design exhibition in all its most peculiar forms.


Perhaps not everyone knows why the prestigious fashion event in Florence takes its name from one of the most important city buildings: PALAZZO PITTI.

In 1951 the first fashion show was organized in the ballroom or Sala Bianca of Palazzo Pitti and from that moment the name Pitti was linked to elegance and fashion in the world!!

In addition to the fashion shows and previews of the 2020 collections by the most famous designers, the whole city changes face every year. A sparkling, cosmopolitan and sometimes bizarre atmosphere blows on monuments and people all the event long.

Stroll through the streets of Florence during Pitti days, especially Pitti Uomo, and you will notice how much different our city seems...


Pitti Uomo and Florence: almost 50 years of passion


If you consider that this year - from 11 to 14 June - will be the 96th edition with the presence of more than 1200 international luxury fashion brands, you will agree with me that the fair found a very fertile soil to grow.

The event, both in and outside the city, is now recognized as an indispensable meeting place for men's fashion lovers to explore the latest trends in the international market.

Models, buyers and special guests walk in the city as down exceptional catwalks, dressing jackets of unusual designs, avant-garde proposals and top-class accessories.

Not to mention beard and moustache, now a cult of the men style: on this occasion they are only very well-kept and thick.

Could all this be enough to make your stay in our city unique in June? Absolutely not!

On the occasion of Pitti Immagine Uomo, the Pitti Immagine Discovery Foundation presents A SHORT NOVEL ON MEN’S FASHION (from 12 June to 29 September), an exhibition created in collaboration with the Uffizi Galleries which showcases thirty years of men's fashion, since 1989 to the present. In the halls of the Museo della Moda e del Costume of Palazzo Pitti, Olivier Saillard will show the history and evolution of menswear by combining Made in Italy style with Guest Designers


Not just men's fashion


Pitti Immagine Uomo opens the season of Florentine fashion, it's true, but the fashion wave doesn't end with the closing of this event.

In fact, about a week after the end of the fair, ties and pinstriped suits make space to tulle dresses, baby shoes and cheerful fantasies.

Pitti Immagine Bimbo arrives in the city, this year from 20 to 22 June



The location is the same - the Fortezza da Basso - but the models on the catwalk are decidedly younger and the proposals funnier, although of the highest level. The presented collections are dedicated to children and teenagers, with a passion for style and design, of course.

A clear demonstration that fashion is not just an adult theme, but an innate inclination of the soul, cultivable from an early age.

The cycle of Florentine fashion events closes with Pitti Immagine Filati, an international convention dedicated to high fashion yarns. This year it will be held from 26 to 28 June at the Fortezza da Basso, place of election of the great events signed by Pitti Immagine.

In this case too, next to the professional interest, the fair becomes an ideal opportunity for entertainment and socialization in the city.


Beyond fashion, the magical nights of Florence


The month of June - the fashion month in Florence - boasts the most glamorous and exclusive nights of the whole summer. The appeal of famous brands and high-style previews invite you to celebrate an authentic Italian passion.

Pitti fairs thus become a very pleasant pretext for exclusive aperitifs, private parties and dancing nights in exceptional locations. All events that are worth a visit if you are in Florence in June.

Famous fashion names organize events in the most elegance villas, the shining boutiques of the historic centre open their doors well beyond sunset for purchases celebrated with champagne and delicious snacks.

An unusual and fun way to experience the union between Florence and high fashion is walking through the streets of the city at happy hour time! In the shopping heart of Florence, the streets are animated with parties and it's easy to meet showbiz characters and artists, who join many events. If you want to do the same, check the calendar of scheduled nights and dive into the fashion jet set.

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