Book here:
it’s easy!

  • Free cancellation until 48 hours prior to arrival
  • Free late check out until 2 PM
  • In room free breakfast

Best Rate Guaranteed

Pitti 2021, a taste of normality

We are almost there. Pitti Immagine Uomo will be staged from 30 June to 2 July, simultaneously with Pitti Bimbo, both hosted at the Fortezza da Basso. Their vocation is clear: they are real epicenters of artistic inspiration, thanks to the ability to anticipate and guide the trends of the next period in terms of fashion, costume and lifestyle.

Pitti Filati 2021 will instead be held at the Stazione Leopolda, a highly anticipated event in which it will be possible to know, appreciate and admire all the products of the most cult names in the world of knitwear and all those companies that have made eco-sustainability a real vocation.

In the city, eccentric and extravagant characters are expected who have always represented the avant-garde of style in the world. The aperitif time becomes an unmissable event; the streets of the big names become the stage for an open-air show.

Stopping in a hotel in the historic center is therefore a real must. The Grand Hotel Adriatico is located just 5 minutes walk from the famous Via Tornabuoni and the gateway to the coolest neighborhood in Florence: San Frediano.

In September the “Fragranze” kermesse will close the circle of Pitti, staged from 17 to 19 September at the Stazione Leopolda. During the three days, it will be possible to delight in the world of artistic perfumery, the undisputed star of the late summer edition.


Florence, not only Pitti


Pitti Immagine represents only the beginning of the recovery of the events and congresses sector, which has always found a privileged welcome in Florence. From large events to small ones, the Grand Hotel Adriatico offers a tailor-made solution for every need.

Our meeting rooms are always in great demand also for their centrality and comfort: in the historic center, with dedicated parking and only 200 meters from the Santa Maria Novella train station. The bright rooms, the high level of technological comfort and an attentive and friendly welcome make the hotel's meeting rooms always in great demand.


Florence between cultural and gastronomic tourism


Traditional tourism is also lending a hand to the revival of the Cradle of the Renaissance.

Cultural tourism, which has always been the beating heart of the city, has come back to life with all the museums open: from the Uffizi Gallery to the Accademia passing through the city's Cathedrals, Florence has finally reopened the doors of its treasures envied in worldwide.

The jewel of this summer is the unmissable temporary exhibition of Palazzo Strozzi. From May 28th to August 29th 2021 the AMERICAN ART 1961-2001 - The collections of the Walker Art Center from Andy Warhol to Katara Wallker lands in Florence. One more reason to visit Florence and get lost in the wonders scattered throughout the city.

And the gastronomic tourism? Even the poor florentine cuisine is among the main elements of attraction. Find the hidden treasures among the city's kitchens, let yourself be captivated by the charm of the historic trattorias and wander among the many clubs in the center to start the evening with delicious aperitifs.


Our Opera Restaurant also offers an exciting journey into the heart of tuscan cuisine. To guide you through a thousand flavors there will be the gourmet menu of sea and land, in the sweet company of wines expertly combined with the dishes proposed by the chef.

Latest News
  • +

    Carnival in Florence: a whirlwind of colors, masks, and delicious sweets

    As you put away the Christmas decorations and sparkling lights in boxes, it's easy to…
  • +

    October Flavor: Autumnal Delights at Our Restaurant

    The summer heat finally dissipates, the air becomes crisp and clean, the historic center slowly…
  • +

    Exploring the hills of Florence by car

    The beauty of Florence's city center is well known around the world, thanks to the…
  • +

    June in music, Florence dances and sings

    In June, one of the most awaited music festivals in Italy arrives in Florence: Firenze…
  • +

    LGBTQ+ trip to Florence

    We love all our guests. What matters to us is the person: for this reason…
Book Call Email